TV Advert and Shot list

Synopsis of idea –

-          Younger audience (fast cut shots, these highlight power of product)

-          Slogan: – Every day is a game, P.G: Power to the game

Main idea:

1.      Someone getting up (start of the day)/Entering College (looks tired/fed up perhaps?

2.      Gets drink, puts tea bag in/water still tired.

3.      After drink, fast cuts happen to show day moving fast (person is affected by drink and is awake and full of life, this helps them complete their day with ease).

4.      Exiting the house, puts bag on (is ready for new day)

5.      During the fast cuts (during the day) –

- Close up of door being open (start of college day)

- Doing work (close up of pen to paper)

- Hands in work to teacher (Close up of hands with paper, handing it over)

- P.E Lesson (shows someone working out, not getting tired/possible speed up for humour on running machine)

- Work on the computer (typing fast, possible speed up of footage)

- Someone comes up behind him trying to distract the person working (They get slapped in the face, shows that drink keeps you focused).

- Goes home, sits down and turns on TV (means that drink can still be used as calm down, end of the day type thing/Relaxing).

6.      End shot, person enjoying drink (relaxing), this is where the slogan and logo appear with additional editing to help as it could be stylised. Box of tea bags next to that person, shows product so people know what to look for.

Shot List

1.     Top of head, rest is covered in sheets and the character is asleep.

2.     Low shoot of legs hitting floor (denotes someone getting up, possible yawn for example).

3.     Kitchen area, puts kettle on, gets mug puts tea bag in with sugar. (Side angle shot, from the side of the kettle for example, this shows person and also props)

4.     Close up of water being put into cup

5.     Close up of drinking the tea (good sigh, shows it’s refreshing (kind of cheesy)   

6.     Exiting shot, makes sure that we can see character and also door handle moving

7.     Fast cut shots, these zoom in while action is going on, they cut to the next one from the other, these help to show movement being quick, and these also tie together. In addition these shots will be direct on the action (close up shot). These take from the list on the other page.

8.     Medium shot, straight angle (straight on to character, shows their action of drinking tea) shows chair and tea and drinking action. This is the last shot so we need some head room for the logo and slogan to appear at the side or at the bottom.