The Requirements of Working to a Brief

In the media industry the projects are created in accordance to  a brief . The brief or project brief is set of rules that specify what a project needs to  contain. They are used in order to allow the product creator to understand the needs of the client .  

While working on a brief it doesn't mean that creator of the product is part part of the company. He or her could have be commissioned meaning that the product creator has been come from an outside source. In other the freelancer or company is contracted by a company in order to create a product for them. An example of commissiong is All3Media which is an independent company which produces produces product through smaller companies such As Lime Picture for other Companies which produced Horrible Histories for CBBC.  .

What is meant by the term ‘tender’ (in regards to Media!)

While commissioning for a brief means that company contacts the creator to make a product, a tender is  an open invitation however it still has a brief in to which the
creator has to adhere to,

How else could you respond to a brief? (Think about the one you created an animation for…)
There are loads of ways to answer to a brief. One these is entering competitions such as the E4 esting
competition.While competitions work more like a tender  as every one can enter It contains rules and regulations production ,


Reading a brief
Discuss recognizing the nature of and demand implicit in a brief, e.g., what was specified in the E4 ESting guidance that you had to include/meet?

The Ideas behind a brief is to give the cretive mind a n idea of that clien, wants. However somtimes clients seem to forget that and
Negotiating a brief
Discuss how much room you had to negotiate the brief.
I hand a fair a as mount room for the only major requirement were that no copyrighted music, the product hand to be a stop motion animation and 10 seconds long

In the media industry, what degree of discretion do/would you have in interpreting a brief?

there is a very small amount of discretion when it to interpreting a brief as most clients do not create their to the help the creator intend they use them
“If you rated the industry on a scale from one to 10, with one being a horrifying piece of direction and 10 being optimal, I would say that companies are currently somewhere between a two or three. The norm is partial, incomplete and sometimes no brief at all. A phone call or a text message comes across to the agency, and the agency is trying to read the client’s mind and they go off and start executing. Agencies go off and do stuff and then the marketer comes back and says ‘That’s not what I wanted’”


What constraints (legal, ethical, regulatory) might you face when responding to a brief? What constraints did you face?

When making a any media content you are restrained by the regulatory bodies such as of Of com such as rules on fairness.

3 Where a person is invited to make a contribution to a programme (except when the subject matter is trivial or their participation minor) they should normally, at an appropriate stage:
be told the nature and purpose of the programme, what the programme is about and be given a clear explanation of why they were asked to contribute and when (if known) and where it is likely to be first broadcast;
be told what kind of contribution they are expected to make, for example live, pre-recorded, interview, discussion, edited, unedited, etc.;
be informed about the areas of questioning and, wherever possible, the nature of other likely contributions;
be made aware of any significant changes to the programme as it develops which might reasonably affect their original consent to participate, and which might cause material unfairness;
be told the nature of their contractual rights and obligations and those of the programme maker and broadcaster in relation to their contribution; and
be given clear information, if offered an opportunity to preview the programme, about whether they will be able to effect any changes to it.




Did you have to make any amendments to proposed final product? Why?
I will have to make amendments to the final product, This was found through surveys and peer research
For what reasons might there be amendments to; a budget? Your fees? Conditions outlined in the contract?
There are many reasons of why  there might be amendment to a budget might happen in order to allow the creator of the product to gain access to new resource. Furthermore the creator might amendment his or her fees in order to allow the client to grow the product. Contracts have many conditions one of is the pay of employed , others are reasons why you were employed  as as the rules of of terminating the the contact..




Opportunities
Why might someone respond to a brief?
There Are many reason why someone might respond to a brief . Some the main reasons are getting recognition, employment. An example of this is Tim Bressford who after Wining the DepicT! competition got the change to work in Hollywood.Watershed's super-short filmmaking competition DepicT! proves it's a genuine springboard to success with the news that previous winner Tim Bassford has won the top prize in The Pitch: a £25,000 budget to turn his film idea into a 20 minute short, and a once in a lifetime chance to go to Hollywood.
Identify opportunities that you had for self-development.

What new skills did you learn?

Example of my models and set 

In the process of making my animation i learnt how to make models put many materials including cardboard.
Did you have to multi-skill at all during the project?
During the production I had multi-skill as i had to control , lighting , filming, animating and editing the animation ,
What contributions did you make to the project brief?
My contribution to the brief was the idea of the product


Refrences

http://www.all3media.com/Content/LeadingBrandsPage.html (3rd of feb 2015)
http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/privacy/(3rd feb)
http://tomfishburne.com/2011/05/creative-brief.html?utm_source=twitterfeed&utm_medium=twitter(3rd of feb)
http://www.watershed.co.uk/news/hollywood-beckons-for-depict-11-winner(20th march)