Friday, 17 April 2015

Music videos styles conventions and Techniques

Music videos exist in different styles . These are as follows ;

In concert and as live footage: This simply means that music shows the band or artist  playing a live performance. S


Narrative and interpretative it is conventional for music video to provide some sort of interpretation of the lyrics. This can be done in order to consolidated the lyrics extend the meaning,or sometimes ignore or consolidated the lyrics. This can be seen in Videos such as 50 Cent's Many Men ( Wish Death). Which use aggressive images in order to show the dangers that those who live a criminal lifestyle face as well reinforce the lyrics.















surrealistic;
this type of music video is very used to surprise ,m they are very unconventional and bear very little similarity to the lyrics. They tend to use  absurd imagery,



Impressionist.This type music video that ties  to capture the emotional feeling of the lyrics rather than the literal meaning of the lyrics. they can sometimes be artistic.

Animation
This type of music video use fully or partially animated content.




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Intertexttual Music .This type of music often contain they can real events , or other media text. They can sometimes contain archive footage.Also they can sometimes pastiche ( a lighter for of parody)and parody artists sometimes and sometimes even homage an actor.
                                                                                                                   ALLUSION
This is a perfect example of literature music videos as it refers to the plight of prole of a certain ethnic origin .





Techniques
Lip-Sync: This can be seen in a lot music videos esppecially in the hip-hop genere. Where it very conventional for the artist to mime the lyrics to song . Even if the music video is narrative driven.

Editing
Music video are edited in ways that can sometimes challenge the usual editing techniques. .

cutting to the beat: This editing technique is the act of cutting the video in time with the music.
Post production effects: these are used to attract the audience . The complexity and overall effffect of this technique mus must match the genre of music


Chroma Key: this effect happens by removing the block color behind in individual in order for other images to be visible this effect is always done with footage filmed in front of a green screen
Split screen: This is simply means that screen is split between different types of footage to create different effects and sometimes even distort the image


Different camera movemets. such as: pans, tracking shots and  arch shots  are used in order to maintain the flow of the video an make seem more fluid.


For example in ice cubes Why We Thugs the video contains pans and tracking shots , also the camera is looks unstable everything it zooms out or in. This was done in order to fit the aggressive lyrics. 

Different shot types allow the creator to convey certain feeling as well as show certain elment of the mies en scene


Mise -en-scene : The elements within a scene that help narrative have context give give birth to certain feeling in the video .




This music video uses mise-en-scene in order to show the main theme pain . This is both given by the ambulance









The hole that DMX finds himself in  is an effective use of mise-en-scene as it furthers the idea of pain and it also






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