Production Diary

Group
In our group we decided to re-brand PG however the original ides were  different from Two of wanted a re brand of PG, while i wanted to re brand Lipton.

The Product
We chose to re brand PG as our brand because of the similarities between our ideas . This could be used as advantage when creating the storyboard. /

           
   Idea                                                                                                                      
The Idea behind the text was to make the product; in this case PG tips compete with the with energy drinks.
This however was quite hard as tea does not have the same properties as an energy drink. Therefore, we decided to make the product look as if it was something done regularly, making the product easy to grasp.  A big part that helps us realize this was finding that most people  have a cup of tea at the beginning of the day. This is one of the main reasons that we are trying to re-brand PG in the sports market..

Process

The final product will be made out of a series of fast cuts. This will be used to show that PG can give the consumer a good start to the day as well as to wake and to release his energy naturally. The product will be structured to show a transformation in the character after he drinks the product . The character will wake up lifeless then become energized and refreshed after drinking PG Tips.

Pre-Production .
The pre-production was fairly easy  as most of the paperwork including location recces was easy to complete, this was mainly because all the locations used were inside the college which meant that we did not to follow up on any business for permissions to use a location .

Production
The filming was harder as we had to wait for one of our team members to finish at a specific location which was his house . This delayed us finishing the product as most of the product was in on one day meaning that we already started the post production.

Post-Production
This processes was easier than the last two as the group had a good idea about of he wanted the video
to look and feel like.To do this we used a lot of close cuts , speed ups and close ups to make the footage fell faster