Tv Ad Evaluation

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Blog post title: ‘TV advertisement evaluation’ 

1. The brief
a. What was the brief? 
For this assessment I had to pick a Unilever product  to re brand. In this Case pg tips
and re-brand  to a for a  new audience
b. What was your chosen product and how did you decide, as a group, to choose it?
As group the we decided to target a younger audience.
c. Who is the current target audience for the product and who did you decide to appeal to? Why? 
The target for this brand of tea is older people in the 30+ range . To do we tried to put in the energy drink market.


2. The finished product & feedback
a. How did you collect the feedback (comments from others) on your finished advert from your target audience? Provide a summary of the main points.
feedback was collected from the audience via survey as well as a peers review.The peers review says that though the effect of the was smooth the amount of zooms made it more jarring and therefor less enjoyable.
b. Appropriateness to audience: do you think you managed to get the main message to your target audience you specified in pre-production. Would the advert have an appropriate impact on them?
Our target audience was teens between the ages of  15 and 19. However the the product did not convince the audience that the product could compete with energy drinks  .This shown by the fact that more than 60% of the answered that they are not convinced that the product can compete with  drinks
such as Red Bull or Monster.

c. Think about the technical and aesthetic qualities of your advertisement. Analyse your use of: mise-en-scene; camera; editing and sound.
The product has a professional and has a sense of speed this is given by the use of zooms, and music which  complimented the fast cuts and allowed the audience to immerse in the video , this was also helped by usage of real locations in the footage which allowed the claims of the product to be more believable. 

d. Effectiveness of content: Do you think your finished advert effectively sells the product to the specified audience through its storyline/narrative?

Our specified target audience which was based around 15 - 19 nine years old . The advert had the desire effect making the target audience want to buy the product this shown by   the fact the 67% of respondents wanted to buy the product after seeing the advert.

e. What was the effectiveness of the persuasion techniques you used to sell the product?

The advert worked well in the way the fas cuts shwoed the energy relesed by the tea.

f. Clarity of communication: what was the message you were trying to send to the target audience? What were the main techniques you used to send that message? e.g., I wanted to tell teen audiences that drinking Bovril is not just for older people so I used younger actors and hip/colloquial language to appeal to them in the hope that young audiences would identify with them.
We wanted to tell the that the product could compete with energy drinks this wa sshowed mainly through the use of the gym scene .

g. Overall, do you feel your advert is fit for purpose? i.e., does it look professional and does it comply with advertising regulations? (http://www.cap.org.uk/Advertising-Codes/Broadcast/BCAP-Code.aspx?q=Test_General%20Sections#c2). You must extract information from the ASA / BCAP code here as it will meet the requirements for Unit 2: GC1.
I Believe that the product if for purpose one  problem being the use of slight violence e in one scene this is a problem because it might harm people . There is another in the amounts of  product placement use however the product was not excessively consumed making this acceptable.
3. Personal reflection
a. How does the final advertisement compare with your original intentions? Reflect on your documentation, e.g., you storyboards and other pre-production, final advertisement and audience/peer/tutor feedback.

The advert fully fits the groups intentions to attempt a re marketing of PG toward the sport Demographic.This can be seen by the fact that the product followed the storyboards step by step. Only 2 shots were added in order to make  better narative